International Services
International PR and marketing communication is core to our business and we really love it! You might have noticed that our website has been produced in 4 major European languages, a small reflection of our dedication to overseas business.
- Want to do a Pan-European product launch but don’t have international experience or speak the languages?
- Need to adapt company literature for English speaking countries?
- Want to stimulate press coverage in several countries but don’t know the editors?
Wherever you are and wherever you'd like your business to go next, we can make it happen. We can advise on important cultural differences which may demand radical adaptation of your original campaign; the communications tools used, concept, message and language, to guarantee real success.
Ceris Burns has worked with companies in Europe, Asia, Africa and North and South America and has experience of producing campaigns in up to 8 languages.
Our international clients can take advantage of our full range of PR, exhibitions & events and creative services in addition to the specialist international services listed below.
CBI International Services include:
- International Event Management
- Overseas Media List Research
- Multi-lingual Press Articles
- International News Stimulation
- In-Person Journalist Interviews
- Overseas Exhibition Press Coverage
- Trade Consortium Press Service
- Ad Adaptation for Other Countries
- Brochure Concepts/Adaptation
- Multi-lingual Training Materials
- Multi-lingual Website Services
International Event Management
Got a new product to launch? Running a road show, open day, corporate hospitality or staff party? Whether you plan to invite 6 or 600 we can make it unique and very memorable. We’ve managed product launches in the UK and Spain, press conferences in South Africa, boat trips in Holland, road shows in Germany and posh dinner parties in Italy. We can manage the whole process from booking the venue to drawing up the attendees list and designing the invitations. Let us take the worry so you can enjoy the party!
International Event Management
Got a new product to launch? Running a road show, open day, corporate hospitality or staff party? Whether you plan to invite 6 or 600 we can make it unique and very memorable. We’ve managed product launches in the UK and Spain, press conferences in South Africa, boat trips in Holland, road shows in Germany and posh dinner parties in Italy. We can manage the whole process from booking the venue to drawing up the attendees list and designing the invitations. Let us take the worry so you can enjoy the party!
Overseas Media List Research
Got a new product to launch? Running a road show, open day, corporate hospitality or staff party? Whether you plan to invite 6 or 600 we can make it unique and very memorable. We’ve managed product launches in the UK and Spain, press conferences in South Africa, boat trips in Holland, road shows in Germany and posh dinner parties in Italy. We can manage the whole process from booking the venue to drawing up the attendees list and designing the invitations. Let us take the worry so you can enjoy the party!
Multi-lingual Press Articles
Don’t know where to start? Paying a big retainer to a large city PR agency but not sure what you’re getting in return? Ceris Burns speaks 5 languages and is in her element working with overseas editors.
To achieve regular media coverage and for overseas editors to actively approach YOU for your opinions, it is crucial that all written materials are crafted perfectly in THEIR native language. Editors want articles that are quick and easy to edit. It also helps if you can follow up your impressive article with a quick phone call too. If you don’t have the in-house ability to do all of this you should be talking to us. We can achieve excellent results in a relatively short space of time and we won’t break the bank!
International News Stimulation
Loads of column inches in your home market but no media interest else where? We will work with you to set objectives for your target audiences, research the relevant media channels and draw up and implement a campaign to generate international press coverage.
In-Person Journalist Interviews
In some situations it is more appropriate to meet with a journalist in person and to brief him or her on a key story rather than sending through written copy. It’s important to build relationships with the media and interviews are one way of doing this. If you don’t speak the language we can interpret or do the interview on your behalf. Alternatively, we can brief you to get the most out of the interview.
Overseas Exhibition Press Coverage
Exhibitions are a great opportunity to promote your company and its product/service range. There are many press coverage opportunities to be had but often in-house marketing staff are too busy to meet the deadlines. We can liaise with editors, conduct interviews in any language, arrange stand visits and photo-shoots or simply craft targeted press releases in the appropriate language to gain pre-show, live show and post show coverage.
Trade Consortium Press Service
Are you a trade consortium or do you promote your company through a trade consortium? We can nurture good media relations on your behalf in your target language. Well written articles will help secure maximum press coverage and enhance company reputation.
Ad Adaptation for Other Countries
Often translating an advertisement and tweaking the dimensions isn’t enough. We provide a custom service to ensure that your ad message, copy, language and imagery work for the target audience of your choice.
Brochure Concepts/Adaptation
We can design collateral from scratch or adapt your existing materials for different countries. You might just need a translation or a complete re-think, whichever, we can help.
Multi-lingual Training Materials
We can design collateral from scratch or adapt your existing materials for different countries. You might just need a translation or a complete re-think, whichever, we can help.
Multi-lingual Website Services
Our creative team has successfully designed and optimised multi-lingual websites across a range of industry groups. Whether you need a site build in several languages, multi-lingual search engine optimisation or a Pan-European e-marketing campaign, we’d love to discuss how we can help.
Case Study
Noskab Group PLC – Corporate Re-brand Asia, America & Europe
Noskab Group PLC is a market leading supplier of marine, shipboard and electrical cabling to the offshore industries. It's Scotland based H.Q required international re-branding expertise after a period of considerable change – a switch from Limited to PLC status, relocation to prestigious new headquarters and acquisitions in Singapore, Malaysia and U.S.A.
A new design concept was introduced to represent the global coverage of the group and it’s all encompassing knowledge of the cable industry. The concept was applied across all corporate and product collateral. Group activities were given significant coverage by the local, national and offshore international trade press and further promotional opportunities were taken at the Offshore Europe exhibition in Aberdeen. Group companies were briefed in the UK, Netherlands, Norway, Singapore, Malaysia and U.S.A and communications were also implemented on a local level across the three continents.
Other Projects
Eastern European Article
Kennedy Hygiene Products Ltd
Read Article (PDF)>>
Spanish Language Advertisement Kalamazoo Security Print Ltd
N.B - Some examples illustrated were managed by Ceris Burns in association with external partners before CBI was founded.