Public Relations
What is Public Relations?
Public Relations looks after reputation with the aim of earning understanding and support and influencing opinion and behaviour.
Press Relations is core to Public Relations. It involves maintaining a regular flow of information about a company to publications relevant to the company’s target audiences. Editorial is much more credible than for example an advertisement, as it is unpaid and not controlled by the business itself.
Ceris Burns International devises and implements powerful press campaigns on a local, national and international scale.
We offer a full PR service range and will take a flexible and targeted approach to your needs. We can write and submit your first press release, raise brand awareness, promote your presence at an exhibition or produce a campaign in several languages. Whatever the task in hand, our aim is to boost company exposure and as a result to grow your bottom line profit.
CBI knows what appeals to journalists and how to approach them. We will also advise you on whether a story is newsworthy or not. We are based in England but have good relations with editors in other countries too. We regularly gain news coverage in Austria, France, Germany, Italy, Spain, the Czech Republic, the Netherlands and the U.S.A.
CBI's Public Relations Services include:
- Campaign Strategy & Implementation
- Press Release Services
- Features & Case Studies
- Multi-lingual Campaigns
- Press Monitoring
- In-Person Journalist Interviews
- Business Award Press Coverage
- Virtual Press Office
- DIY PR Plan
- Online Press Office Design
- Press Conference Management
Campaign Strategy & Implementation
We will work with you to understand your corporate objectives, target audiences and proposed message before devising a plan to meet your goals. We will discuss the media to be targeted and select the best tools to do the job. We can implement the plan for you or hand back for your in-house team. A press monitoring or clippings service can also be provided to complement your campaign.
Campaign Strategy & Implementation
We will work with you to understand your corporate objectives, target audiences and proposed message before devising a plan to meet your goals. We will discuss the media to be targeted and select the best tools to do the job. We can implement the plan for you or hand back for your in-house team. A press monitoring or clippings service can also be provided to complement your campaign.
Press Release Services
Our press release writing and distribution service can be used on a regular or one-off basis. You might want to promote your new company premises, celebrate a big contract win or gain a continuous trickle of media coverage to raise brand awareness. We are seasoned writers who know how to approach editors to get your story placed. We can also help you get more for your money by re-purposing your press release for use in a company newsletter or on your website.
Features & Case Studies
You might have mastered press releases but don’t have the time to research and write longer feature articles or case studies. These can work absolute wonders for your profile and editors are often only too pleased to offer free editorial space to companies who can provide well written and researched feature articles. We can work with you to draw up an annual features schedule to make sure you take advantage of all editorial opportunities available. We can also do the research and liaise with your customers before finally producing and submitting company case studies.
Multi-lingual Campaigns
Don’t know where to start? Paying a big retainer to a large city PR agency but not sure what you’re getting in return? Ceris Burns speaks 5 languages and is in her element working with overseas editors.
To achieve regular media coverage and for overseas editors to actively approach YOU for your opinions, it is crucial that ALL written materials are crafted perfectly in their native language. Editors want articles that are quick and easy to edit. It also helps if you can follow up your impressive article with a quick phone call too. We can achieve excellent results in a relatively short space of time and we won’t break the bank!
Press Monitoring
A press monitoring or full clippings service helps you keep on track with the press coverage you have gained. It helps you justify budget and press coverage summaries in the office help involve staff in your company’s success. A couple of copies on the reception coffee table help spread the word about your profile to visitors too. Press monitoring is included as standard with our campaign implementation service.
In-Person Journalist Interviews
We know the media and therefore are well armed to present your company in the best light to them. In some situations it is more appropriate to meet with a journalist in person and to brief him or her on a key story rather than sending through written copy. There might be a key acquisition to report or you might want to meet during a trade fair to gain live show coverage. It’s important to build relationships with journalists and this is one way of doing so effectively. We can brief you to do the interview or represent you, whichever you prefer.
Business Award Press Coverage
Whether you are the happy winner or not, business awards generate heaps of media interest. However, editors often have strict editorial policies regarding business award media coverage. We can produce your press releases and work around editorial policies to maximise your opportunities. We also offer a specialised (business award entry writing service) link to service on creative page) to make sure you stand the best possible chance of winning.
Virtual Press Office
For a fraction of the cost of employing an in-house PR & Marketing team, CBI can act as your in-house function. Thanks to modern technology we can appear to be a fully integrated part of your organisation bringing instant kudos to your operation.
DIY PR Plan
We do the research and draw up your customised Public Relations plan before handing back to you to implement the plan in-house. Ideal if your budget is restricted or if you wish to train your staff.
Online Press Office Design
Online press offices or news archives have become popular over the last couple of years. Benefits include; Up to date company news online 24 hours a day, a useful resource for editors to research and download information and images and they can prove to be search engine friendly too. We can design a customised press office in line with your existing website and we can manage news updates for you or you can take care of it yourself.
Press Conference Management
Just what it says. We will provide a turn-key press conference management service from start to finish. From suggesting and booking venues, to catering, invitations and briefing the press... We will tailor a solution to meet your specific objectives and budget.
Case Study
Kennedy Hygiene Products – Brand Awareness Campaign
Kennedy Hygiene Products is a leading manufacturer of washroom hygiene dispensers which sells and markets its products worldwide. During a period of aggressive new product development, a brief was issued to raise awareness of the Kennedy brand values and its extended product range.
The exercise was primarily targeted at external audiences including customers, the hygiene service and cleaning industry and key opinion leaders. An integrated Public Relations campaign was implemented using a mix of PR activities including; regular contact with the trade press, press releases and feature articles, networking at industry events, sponsorship, dynamic new exhibition stand design, new trade ad concept, product literature, e-newsletter launch and corporate hospitality.
Within 3 months the company started to see the benefits of the campaign and pro-active contact from the trade press and potential customers increased. Several months on Kennedy is now recognised for the market leader which it is and a recent customer survey has illustrated that the company’s brand values are aligned with its customers perceptions.
Other Projects
Kennedy Hygiene Products Ltd
Read Article 1 (PDF>>)
Company Overview Article
Kennedy Hygiene Products Ltd
Read Article 2 (PDF>>)
N.B - Some examples illustrated were managed by Ceris Burns in association with external partners before CBI was founded.